Customer Relationship Management (CRM) software possesses a proven history of supporting organizations in reaching sales targets around the world. However, the manner in which Salesforce increases sales by personalizing experiences, enhancing collaboration, and decreasing silos of data are applicable to far greater than just sales.
Salesforce, the leader in client relationship management (CRM) software, is now one of the leading platforms, delivering a diverse range of products, solutions, and tools that extend far beyond CRM capabilities.
The healthcare industry has recognized the value of a healthcare CRM with the debut of Salesforce Health Cloud in 2016. Salesforce facilitates care teams to cooperate more effectively and improves interactions between patients and healthcare professionals, leading to improved health outcomes. The Vaccine Cloud release demonstrates Salesforce’s capability to adapt fast and serve a wide range of healthcare use cases. Salesforce in Healthcare
Salesforce in Healthcare
Integrate separate systems in healthcare
The removal data silos are an essential task in any industry, including healthcare. Based on a HIMSS Analytics research, the average hospital employs 16 different Electronic Health Record (EHR) systems. There are also insurance claims systems, lab results, invoicing and marketing data, and other factors to consider. This quantity of data is useless since it is dispersed across different platforms. As a result, this industry could gain more than others from significant linkages.
Salesforce ties everything together. EHR information and other forms of data could be securely connected with Salesforce using Health Level 7 (HL7) APIs, and technologies like Mulesoft Accelerator for Healthcare greatly reduce the strain on healthcare IT teams. With all of a patient’s previously unconnected data in one location, healthcare providers can function with greater effectiveness, make more accurate decisions, and devote more time to patient care.
Improve Collaboration Among Care Teams
Salesforce Health Cloud extends the features of Service Cloud by allowing healthcare practitioners to form Care Teams comprised of members of a patient’s care community. Primary care physicians, specialists, household carers, and anybody else involved in a patient’s healthcare journey could make up this group. Individuals can examine a single care management plan, allocate duties, and deliver messages from any device, depending on their role on the team. They can also employ Service Cloud capabilities such as Knowledge and Live Agent.
Utilize Data Wisely
Salesforce can perform analytical functions to enhance health outcomes when it is integrated into a single system. Solutions like Tableau CRM (previously known as Einstein Analytics) empower healthcare professionals with actionable insights that allow them to anticipate and meet the requirements of their patients.
Risk stratification aids in the identification of high-risk patients and their enrollment in the appropriate care management programme. Wearable device data, such as fitness trackers, can be sent to Salesforce to help with post-discharge treatment for chronic illnesses that require monitoring.
Create Personalized Experience
Salesforce can help healthcare providers personalize every step of the patient’s journey. Clinical data, such as health records, and non-clinical data, such as social variables, can be combined to produce personalized treatment plans. In addition, if a patient has particular unique needs, such as transportation, the healthcare professional can solve them before the patient even mentions them.
Communication with patients can always be handled according to the patient’s preferences, whether via phone, SMS, or an online Salesforce Communities site. Salesforce’s numerous personalization capabilities can foster trust and deepen patient-provider interactions, resulting in improved health outcomes.
Data Security
Data security is a major concern for healthcare organizations. Breach can endanger patient safety and cost hundreds of thousands of dollars. Healthcare organizations can utilize Salesforce Shield alongside with Health Cloud to ensure that electronic protected health information (ePHI) is encrypted and solely accessed by authorized users, and it can also monitor user interactions and preserve an audit trail of field data.
Real-world examples of Salesforce applications in healthcare
Humana, a health insurance firm based in the United States, used various Salesforce products concurrently to create a unified image of their consumers. The team employed Salesforce Marketing Cloud in order to personalize 60 various candidate journeys and generate 1,000 potential employer leads each year. The team leveraged MuleSoft API to increase delivery speed fourfold. To offer doctors with patient data such as medical records, medications, and lifestyles, Humana relied upon Salesforce Health Cloud. Lastly, Salesforce Commerce Cloud was utilized to ensure that patients get prescription medications on schedule.
Pacific Clinics, California’s leading non-profit provider of behavioral healthcare, employed Salesforce Nonprofit Cloud to satisfy the growing need for mental health treatments and streamline their workflow. Previously, their team would devote 80 hours to handling a list of possible clients. Salesforce performs it for a period of 15 minutes.
Conclusion
Salesforce gives healthcare practitioners an entire perspective of their patients, helping them to better understand their needs and prioritize their care. The platform provides a great patient experience by utilizing secure, linked, and smart health applications. Patients can also view their health records from any smartphone or tablet.
It helps healthcare organizations provide an atmosphere of safety and stability for patients and medical professionals alike. It contributes to their efforts to improve healthcare delivery by utilizing tools for creating personalized experiences for patients and technologies that enable customers to connect in real-time.
Salesforce Health Cloud helps healthcare organizations to give a consistent experience to patients and healthcare providers. It will help them to provide targeted care through personalized interaction, enabling them to customize their assistance depending on particular areas of concern.