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A prominent CRM (customer relationship management) platform known as Salesforce enables companies to improve client experiences, increase operational efficiency, and spur overall growth. Objects are the fundamental concept at the heart of Salesforce’s robust architecture.
Objects are the building blocks of the Salesforce ecosystem, providing the structure and organization for data. A table that represents a certain kind of data, such as leads, contacts, accounts, or opportunities, is what’s known as an object. Because objects are dynamic and adaptable, companies may customize their Salesforce instance to fit their particular requirements.
Different types of Objects
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- Standard Objects
Standard objects are frequently used to store common business data and are established by Salesforce. Account, Contact, Opportunity, Lead, and Case are a few examples. These objects are appropriate for standard business procedures since they have specified fields and functionalities.
- Custom Objects
Custom objects are those that users have built. Particular and significant data is stored in custom objects for their organization. Any application’s core is its custom objects. A framework for data sharing is offered by custom objects. In order to meet their unique needs, users are able to construct custom fields, relationships, and even custom pages and reports.
- External Objects
For the purpose of connecting to the data of the external system, every external object depends on an outside data source specification, such as OData or Salesforce Connect. On the external system, every external object corresponds to a data table. A table column on the external system corresponds to each field of the external object. Generally, a __x suffix is used to identify external objects.
- Big Objects
Massive volumes of data are managed and stored on the Salesforce platform by a big object. To obtain a complete picture of the clientele, users can import large datasets from external systems into a large object or archive data from other objects. A common set of APIs is used by clients and external systems to access big object data. Consistent speed is offered by large objects, even in cases when users have over one million data.
Salesforce objects are essential for automating business operations, in addition to serving as data repositories. Organizations can establish and enforce business logic through the use of workflow rules, process builders, and validation rules, which guarantee data accuracy and consistency throughout the platform.
Using and organizing data is made easier with the help of Salesforce objects. Salesforce offers a flexible and scalable solution for companies of all sizes, with standard objects meeting common business process needs and customized objects meeting specific requirements.