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Exploiting the Potential of Salesforce Analytics Cloud: A Complete Guide to Boosting Business Intelligence
Due to the advancement in technology in the modern world, it is no longer a hassle for businesses to gather data, however, extracting key insights remains a tough task. For a long time, analytical technologies have been employed to facilitate data processing and provide actionable insights. However, the availability to use such technologies was limited to only analysts.
At the moment, numerous techniques have been introduced in the market to collect data to analyze thoroughly, extract meaningful insights, present in a unified view and make appropriate business decisions following the gained insights. For instance, Salesforce is a widely used tool.
Salesforce has released Analytics Cloud, previously referred to as Salesforce Einstein Analytics, on the market, which is a powerful and capable platform for data reporting, processing, and analysis. This technology helps businesses enhance their performance, pipeline management, forecast accurately, and much more.
The Analytics Cloud is a cloud-based tool that helps businesses aggregate, comprehend and visualize data from numerous digital channels.
Benefits of using Salesforce Analytics Cloud
- Pipeline Management
The employment of Salesforce Analytics Cloud makes understanding of sales flow, sales pipeline and imminent opportunities instantaneously for the businesses. The analytical tool is appropriate for examining new deals, differentiating them from the existing deals and initiating relevant activities to fulfil the sales lifecycle.
- Dashboard Templates
Having a designed effectively dashboard in place provides organizations with an improved understanding of information that assists them in making smart decisions. Any job positions like marketing expert, sales executive, or manager can use this tool to drill down data into detailed levels. This provides superior knowledge regarding their business operations, allowing them to make more informed decisions.
- Browse & Retrieve Data from Anywhere
The cloud-based analytics tool of Salesforce offers high-quality data visualization capabilities of Tableau to the users, allowing them to explore data from numerous sources, internal and external. In this manner, pre-built apps and a pre-designed dashboard make it easy to navigate data, giving support teams the knowledge, they need to evaluate tasks and quickly handle service situations.
- Improve Performance
Businesses can use Einstein analytics to learn about their sales flow, assess the success of their sales pipeline, and compute the actual output using pre-established standards and parameters. They can also assess each team member’s performance and suggest critical course adjustments to increase productivity.
- Good Quality Predictions
It is paramount for businesses to have high-quality predictions to remain ahead of the competition because it gives the management more strength to predict precise sales and future revenue statistics. Furthermore, the tool comes with a comprehensive forecasting dashboard that enables managers to schedule their upcoming sales period and devise a fast deal-closing strategy.
- Excellent Whitespace Analysis
Tableau CRM has excellent whitespace analysis potential, which helps business organizations target catching prospects and improve customer satisfaction levels. Furthermore, it facilitates the identification of the product sold, the connected account, and future opportunities, and it aids in the development of an account-centric solution to meet its objectives.
- Offer Recommendations and Solutions
The organizations get AI-powered recommendations, answers, and explanations with Salesforce Analytics Cloud. The cloud-based analytical tool of Salesforce analyzes large data combinations, assisting users to comprehend the trends and events that assist businesses in making data-driven predictions and appropriate decisions for the future.
Additional Information
Salesforce Analytics Cloud tool can be employed in various industries, namely banking & and financials, e-commerce & and retail, Education, Telecommunications, Energy and utilities, Real Estate, Healthcare and fitness, Hospitality, Government, Manufacturing and Public Sector.
Furthermore, to enhance the functionality of the Salesforce Analytics Cloud, it can be integrated with other products, namely Pardot, Zapier, Salesforce Service Cloud, Wufoo and Secuvy.